How Audience 'intent' Can Affect Phone Number List Content Marketing Performance

You have decided to create content for the phone number list brand. You used semantic search phone number list to find the topic and created fun, valuable, and informative content. Finally, you attached goals to this content in terms of performance, such as:

• Have content rank for semantically relevant search terms on Google

• Go viral phone number list on social media

• Generate leads and product purchases

Realistically, you have ROI ambitions that the phone number list content will meet all three of these goals. But then you post the phone number list content on your blog and amplify it across all your social media channels, and it goes nowhere. A handful of likes doesn't rank on the phone number list first page of Google and doesn't generate any leads for you.

Sound familiar? If you create multiple pieces of content per month, you've probably seen this scenario play out so many times that it's become almost routine. Our natural conclusions about why content is underperforming are often that the phone number list quality isn't good enough, or the calls to action are all wrong, or even that content marketing just isn't working.

In reality, it's not just about the phone number list quality of your content, it's about your content marketing strategy. For convenience, cost, or misunderstanding, you created phone number list content to be a one-stop solution for all search and social media channels. This is not effective because the search intent and expectations of the audience compared to social media are completely different and often your phone number list content does not meet their needs.

What is Search Content?

Think of search content as search engine optimization (SEO) content. You compose this content with the phone number list intention that it will rank in Google's search engine results pages (SERPs) and primarily drive organic traffic to your website. You want your phone number list content to rank on Google because:

• Ranking content is perceived as trusted content.

• Traffic from organic ranking content is usually of the phone number list highest quality.

• Audiences drawn to this content are often a good source of higher quality conversions and leads.

• Your content ranks on merit, not budget.

When I discuss search content, I'm specifically talking about the phone number list pages people like to find through Google, such as your homepage, your product, your About Us and FAQ pages, and even some evergreen blog posts. These pages should contain semantically rich copy designed to both inform and educate your visitors, or phone number list to encourage them to take a specific action (like making a purchase).