New marketing ideas
"Makeup Festival" is a marketing activity that JD.com has broken through the previous marketing ideas, combining beauty and clothing, two seemingly different categories, but the areas where women have the strongest purchasing power. This event is a page that carries information such as festival promotions, brand promotion, marketing products, etc. The forms and contents are also varied. At the same time, it also meets the multi-dimensional purchase needs of the majority of female users, promotes the conversion rate through brand promotions, grabbing coupons, and new product discounts, effectively diverting users to various categories of activities, and increasing order volume and sales.
2. New visual idea
Visual derivation is the soul of the entire design, and clear ideas can well guide the design and expansion of sub-venues, templates, and related materials. Ensure the integrity and unity of the entire design. Especially for large-scale events, the design will have several teams to divide the design. The more detailed the visual specification template, the higher the degree of restoration of the design.
Before starting the overall visual derivation this time, we want to jump out of the usual thinking of various shocks in e-commerce, and collect more inspiration. The idea is how to find and combine the styles and elements that young people like, and then use e-commerce. The method incorporates the atmosphere into it. Finally, we use the Internet to collect and visit some online celebrity shops in Shanghai to understand the ideas they adopted in the design, and then extract the style materials that can be applied.
For example, we found that: lattice elements, tall green plants, large areas of pink, swimming pools filled with small balls and foam, fluorescent lamps with a sense of shape, plaster statues of Western mythology, etc., are all commonly used in the display of Internet celebrity shops. Decorative materials, and the mix and match of these materials is also very popular among young people.
After collecting these inspirations, combined with the target female users, we explored the forms of expression from the keywords "young", "trend", "vigor", "future", "independence", "concise", "spatial sense", etc. The idea of the previous online celebrity b2b data shop was expanded to shape the visual language of the makeup festival, focusing on two aspects:
"Futurism" and "spatial sense" are popular today in conceptual design, and fashion is constantly exploring the release, freedom and unrestraint brought by sense of space. First of all, in terms of shape, a large number of futuristic geometric figures are used to give people an unconventional and dynamic feeling. Secondly, in terms of texture, through the colors that stimulate the visual senses and the materials with sci-fi colors, it gives people an avant-garde and fantasy impression, such as laser texture.