You need to ensure that you have an industrial Internet marketing company that understands your vertical and can connect you with those in your vertical market. Another way that industrial Internet marketing differs from standard online marketing is in driving qualified, targeted traffic to your website. Random traffic does you no good at all. In fact, this can actually lead to problems. For instance, random visitors will come to your website, registering a hit on your analytic software.
However, they will not go any further than your email list homepage - they'll "bounce" out. This can lead to a spike in traffic without any corresponding spike in profitability or connections. Targeted traffic, on the other hand, has a much higher rate of conversion from a visitor to a buyer. A company that offers industrial Internet marketing needs to be able to offer a diverse marketing strategy that combines different marketing methods.
One of the most beneficial is article marketing, which can allow you to achieve two goals at one time. This can help you drive targeted traffic to your website, while building backlinks to your site as well. Backlinks should be given special consideration by your marketing company as well, as they are essential to helping establish a good page rank. Your marketing company should be well versed at linking strategies that will connect your site with those with a high Google PR, as this translates to a higher rank for your own site.